Here you can see the many different types of catalogs. The things that were placed inside and sold to many people all over the United States.
This was the 117th catalog that Sears and Roebuck Co. had ever produced.
In this picture you see a Revolver being sold in a published book. Many of the Sears and Roebuck Catalogs sold firearms.
A very old Sears Catalog from the year 1923.
This Catalog was used to show different floor plans, and had room designs for people to look at. Taking items from different rooms,or keeping a room and buying it exactly how it looked in the catalog.
The Christmas Catalog was a big successful one. Now not only did they have a regular everyday one, people could now only shop for Christmas in this book. While shopping is so hectic during the season, now people could order things from the catalog and have them shipped right to them.
In this issued catalog, Sears was selling jeans for 2 to 3 dollars a piece That is very cheap. They show the details pricing and an example of what the people would be receiving if they bought that item.
This is one of the very first catalogs ever. The first ever Sears and Roebucks catalog was published in 1893. This issue is only 4 years later. This is one of the first ever that started to revolutionize America and make it what it is today.
The actually catalog, is being held, with the actual watches that Sears would sell in his first catalogs. They were all jewelry and watches only. Until, he partnered up with Roebuck and started the other catalogs.
A big, successful industry to work in is the Toy Industry. And creating just a toy catalog was a genius idea. Now kids could pick out many different fun and exciting toys with their parents from their own living room and order many new toys to play with.
This photograph illustrates the marketing techniques used by sears to appeal to the consumers sense of style through variety.
This 1897 Sears Catalog cover depicts the earlier stages of the rapidly evolving catalog oriented retailer.